Marketing and Website SEO Guru Heather Lutze to Present Seminar at Nigra Arts Center

A daylong marketing seminar is coming to the Capital Region on Thursday, November 15, hosted by the Fulton Montgomery Regional Chamber of Commerce and the Paul Nigra Center for Creative Arts. The seminar, held at the Nigra Arts Center’s facility at 2736 State Highway 30, Gloversville, will be led by renowned speaker and social media expert Heather Lutze, CSP, Dean and Master Trainer of Findability University. This high-energy and informative presentation will benefit people of all ages, professional roles and levels of tech fluency as they learn how to best attract customers and drive sales using online marketing.

Attendance is open to all. Registration will take place 8:30-9 a.m. The seminar will feature two separate presentations. The Findability Formula, 9 a.m.-12 p.m., is about the underlying strategy, tactics and tools you can use to successfully market your business and get found online, through a combination of strategies such as SEO, PPC and social media. It will cover how to be found online, what to do if you aren’t, finding top performing keywords to optimize your site, keys to pay-per-click advertising and tips for using social media successfully.

The Marketing Espionage presentation, 1-4 p.m., is about leveraging online competitive intelligence to dominate your industry. It will identify mistakes a business might make online and provide essential tools and solutions needed to fix websites fast. Attendees will learn how to discover their standings with Google, conduct advanced keyword research for the right phrases to get found fast, create content strategies that connect with and convert customers, and implement top non-technical strategies that improve findability. The presentation will also help attendees tap the psyches of searchers to meaningfully connect with customers, understand industry best practices for developing winning online marketing plans and gain a significant competitive edge by discovering competitors’ online strategies.

The cost to attend this seminar is $75 for one session or $125 for both. The discounted fee for members of the Fulton Montgomery Regional Chamber of Commerce is $50 for one session or $100 for both. Those who attend both sessions receive Findability’s Mastery Vault, a $797 value, which includes a course of video SEO training, a workbook, access to a library of informational videos and resources, email support and more.

Attendees should bring a laptop computer and a boxed lunch. Lunches will also be available for purchase on-site. For more information and to register, visit or call (518) 661-9932. 

The Nigra Arts Center is happy to provide the space for this seminar and share valuable connections and resources with local businesses. They also offer rental opportunities for businesses to host conferences, meetings, seminars, networking events and more. To reserve space for your next professional gathering, contact Lori White at or (518) 661-9932.